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Mars and Omnicom on embracing generative AI: This is a Wild West tool
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WhataBurger and McGarrah Jessee on boneless wings, humor and super-fandom
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WFA Finds Marketers Embracing AI With Enthusiasm Rather Than Concern
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The 4A’s has issued its annual “Look Ahead” report for 2024 and not surprisingly, helping members “tame the AI beast” is a top priority for the organization.…
Client Relationships, Taming AI Beast On 4A s 2024 Priority List
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