IAB Europe has welcomed a decision by the European Council and European Parliament to uphold the original vision of the Digital Services Act, as set out by the European Commission.
The European Parliament has definitively backed major limits on behavioral advertising during a plenary vote on amendments to the pan-EU Digital Services Act (DSA). The move looks set to crank up pressure on Big Tech business models that rely on pervasive tracking and profiling of users to target ads — with adtech duopoly Facebook and […]
European Union lawmakers are mobilizing support for a ban on tracking-based advertising to be added to a new set of Internet rules for the bloc — which were proposed at the back end of last year but are now entering the last stretch of negotiations ahead of becoming pan-EU law. If they succeed it could have […]
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