The thing that integrated into my life and the life of my peers was something i really didnt understand particularly well. I, you know, a lot of us have that moment, i think, when we are abruptly and suddenly forced to go without it. I lost it in this case; left it in a cab. When i was retrieving the phone i was standing in line at the dmv and of course, i immediately put off the meetings at work and any other obligation. You just get your gone back. That is what you do when you lose your phone. It started gelling in my head. What is it about this one device that gives it this power . There is very little else i can imagine being forced to do such a thing. And as i sort of resolved the kind of digging into this and pealing off screen and seeing it more as just a Consumer Product i sort of started to realize there were there stories. There was the history of the phone and how it was developed at apple. That was carefully guarded by apple and the corporation. The other side of the story