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SEGA and Jakks Pacific to Continue Sonic the Hedgehog Merch
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SANTA MONICA, Calif.–(BUSINESS WIRE)–JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced a renewal with SEGA of America, Inc. for the Classic and Modern versions of the Sonic the Hedgehog Collection, maintaining JAKKS as one of the franchise’s global partners. JAKKS will design, manufacture, market, and sell Sonic the Hedgehog branded toy product lines worldwide commencing in 2022. This renewed agreement will include rights to produce action figures, playsets, vehicles, plush and other collectibles.
The JAKKS line of Sonic the Hedgehog merchandise seen unprecedented success since its introduction in 2019 with product launches spanning big box retailers in-store and online. The four-inch figures replicating Modern and Classic versions of Sonic were an immediate hit with fans of all ages that were looking for new ways to experience the brand. The introduction of the 2.5-inch figures and Green Hills Zone playset last fall brought all ne
[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]
Santa Monica, CA April 20 2021 (BUSINESS WIRE) - JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced a renewal with SEGA of America, Inc. for the Classic and Modern versions of the Sonic the Hedgehog Collection, maintaining JAKKS as one of the franchise’s global partners. JAKKS will design, manufacture, market, and sell Sonic the Hedgehog branded toy product lines worldwide commencing in 2022. This renewed agreement will include rights to produce action figures, playsets, vehicles, plush and other collectibles.
The JAKKS line of Sonic the Hedgehog merchandise seen unprecedented success since its introduction in 2019 with product launches spanning big box retailers in-store and online. The four-inch figures replicating Modern and Classic versions of Sonic were an immediate hit with fans of all ages that were looking for new ways to exp
Sega Extends Jakks Pacific Partnership For More Classic And Modern Sonic Merch
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Sega of America and Jakks Pacific have announced a renewal of their merchandising partnership today, with the toymaker set to continue its work on both Classic and Modern versions of the Sonic the Hedgehog Collection.
The deal will see Jakks design, manufacture, market, and sell Sonic the Hedgehog toys worldwide commencing in 2022, with action figures, playsets, vehicles, plush and other collectibles all covered under the agreement.
Of course, the two companies have been working together now for some time, with Jakks being responsible for the popular Modern and Classic four-inch figures, as well as last year s 2.5-inch figures and Green Hills Zone playset. Plenty of official Sonic products are available on Sega s official store, but there s more to look forward to in the future:
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