A Malaysian derma beauty brand is investing in clinical trials to strengthen its product claims and brand position in an increasingly demanding skin care market.
South Korean delivery app Baemin has taken a leap into the Vietnamese beauty market by launching a skin care and makeup brand, and is capitalising on K-beauty trends to customise products for the needs of local consumers.
Korean skin care brand Melixir has embarked on a vigorous expansion campaign across Asia via Sephora, while also working on its sustainability initiatives and new products targeting the skin microbiome.
India beauty brand Lotus Herbals says that the informed Indian consumer is looking for ‘holistic skin care solutions’ in sun care products that go beyond UV protection.