The retailers fear that the brands may undertake deep discounts on their online exclusive and end of life models whose supplies will be focused on e-commerce platforms considering almost all are carrying excess unsold inventory which they want to clear off in the up-coming festive sales.
Brick-and-mortar retailers in India are urging leading electronics and mobile phone brands to maintain price parity and stock supplies with e-commerce platforms during the festive season. Industry groups representing these retailers have written letters to Samsung, Oppo, Vivo, Realme, Xiaomi, and OnePlus, expressing their concern that online-exclusive and end-of-life models will receive deep discounts, leaving brick-and-mortar retailers at a disadvantage.
Three industry executives said Chinese brands like OnePlus and Realme are soon likely to exit the television business altogether in India, or significantly downsize it. Emails sent to OnePlus and Realme remained unanswered till press time on Thursday.
TV Brands: Three industry executives said Chinese brands like OnePlus and Realme are soon likely to exit the television business altogether in India, or significantly downsize it. Emails sent to OnePlus and Realme remained unanswered till press time on Thursday.