7 Oregon wineries promote diversity, one barrel at a time
Updated 2:47 PM;
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By Michael Alberty | For The Oregonian/OregonLive
Can seven barrels of wine change the Oregon wine industry? Seven local wineries hope their One Barrel Challenge starts a conversation about accessibility and inclusivity to answer that question.
The One Barrel Challenge is seven wineries, each selling a barrel’s worth of wine for an important cause: diversity. The wineries plan on using the money to make their industry more accessible to people of all colors, races and creeds. Their efforts could generate over $100,000, with 100% of the proceeds going to the Maurice Lucas Foundation.
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Oregon wineries launch ‘One Barrel Challenge’ for more accessible, inclusive industry
NEWBERG, Ore. (KTVZ) Seven like-minded wineries have joined forces to launch the One Barrel Challenge, a collective dream of making Oregon’s wine industry more accessible and inclusive, regardless of color, class or creed.
Rooted in unity, collaboration and empowerment, each participant in the One Barrel Challenge has donated the equivalent of one barrel of win (25 cases) to the cause, with 100 percent of proceeds devoted to access and education in breaking down barriers in the wine industry.
“Like much of the country, there are extreme racial disparities in the wine industry,” said Channing Frye, former NBA star, creator of Chosen Family Wines and a member of the One Barrel Challenge founding class. “As we together commemorate Oregon Wine Month this May, my partners in the One Barrel Challenge and I seek to leverage this moment - and this movement - to incite change and increas
“It’s super white, but it’s changing,” said Frye.
“When you describe the wine industry, it’s white right? For us to make the best wine […] we would be doing a disservice to say we are, if we’re not getting the perspective of everyone,” he said.
A first step
The One Barrel Challenge is meant to be a first step in getting to that inclusive goal.
“Overall, we’re trying to highlight and bring to life more opportunities and the barrier of entry for people of color into the wine industry,” said Gray.
In the vast world of wine, Gray said there aren’t many people of color heading up their own brands.