Oregon wineries launch ‘One Barrel Challenge’ for more accessible, inclusive industry
NEWBERG, Ore. (KTVZ) -- Seven like-minded wineries have joined forces to launch the One Barrel Challenge, a collective dream of making Oregon’s wine industry more accessible and inclusive, regardless of color, class or creed.
Rooted in unity, collaboration and empowerment, each participant in the One Barrel Challenge has donated the equivalent of one barrel of win (25 cases) to the cause, with 100 percent of proceeds devoted to access and education in breaking down barriers in the wine industry.
“Like much of the country, there are extreme racial disparities in the wine industry,” said Channing Frye, former NBA star, creator of Chosen Family Wines and a member of the One Barrel Challenge founding class. “As we together commemorate Oregon Wine Month this May, my partners in the One Barrel Challenge and I seek to leverage this moment - and this movement - to incite change and increase diversity amongst those seeking careers in our beloved craft, and our commonality in giving back is wine.”