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SunStar + GRASSROOTS communication works. And to say that this has greatly contributed to why President Rodrigo Roa Duterte enjoys a high approval rating from the public is not a one-time thing, but a series of unrelenting efforts to campaign for a more aware and informed citizenry. The Presidential Communications Operations Office (PCOO), under the leadership of Secretary Martin Andanar, has made significant institutional reforms that brought government media to new heights. As the lead communications arm of the government, Secretary Martin Andanar pushed for the digitization of government media platforms including that of its attached agencies, bringing closer to the people the messages of the President.

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