me. i ve got doritos. steve, what is the holdup? so that one worked out very well, too, submitted by somebody who is not in an ad agency. that s unique about it, too. those ads always tend to push the creative envelope just a little bit more than traditional agencies would. that ad and the goat for sale ad which was also the dorito ad were pretty funny. those always tend to be more humorous. i will do almost anything for doritos, too. let s go back to one of the ads that scored low, according to usa today . this ad right here from calvin klein. man versus machine finished in the bottom five. why do you think this missed the mark here? i think it s low concept, just shows a guy in his underwear. it s beautifully shot, i m sure
all our metrics say it really did not resonate very well with viewers. a company that measures ad effectiveness found that to be the worst ad, too. budweiser, the best. but we re talking about godaddy so what s the strategy. it got a lot of reaction. all right. the clydesdale, the bud commercial, that came out the highest. it wasn t necessarily funny, it was definitely not funny. it was more emotional. right. sentimentality is a lever marketers use in these ads. that definitely knocked it out of the park. it had that emotional resonance and people like those ads. especially budweiser with the clydesdales. they have a strong tradition of that. this next ad from doritos also scored in the top five. let s take a look. daddy, can you be a princess with me? sweetie, i would love to but the guys are outside waiting for
long shelf life. reporter: for the past six years, doritos has been putting their fans to work making the ads. sweet heart, i would love to, but the guys are waiting for me. i ve got doritos. reporter: and then having them vote on which one makes the cut. this is going to be fun to vote and see their vote count. reporter: something other companies are catching on to. this year, audi shot three endings to this scene s prom experience. and is letting viewers vote online, selecting which one makes it to the big screen. budweiser is asking viewers to follow them on twitter to name this baby colt. their latest edition to their famous team of clydesdales. the biggest hail mary of all, though, goes to pepsi, who bought just one ad and is using the rest of their screen time letting fans strike a pose with a can as they introduce boeyonc for their halftime show.