me. >> i've got doritos. >> steve, what is the holdup? >> so that one worked out very well, too, submitted by somebody who is not in an ad agency. that's unique about it, too. >> those ads always tend to push the creative envelope just a little bit more than traditional agencies would. that ad and the goat for sale ad which was also the dorito ad were pretty funny. those always tend to be more humorous. >> i will do almost anything for doritos, too. let's go back to one of the ads that scored low, according to "usa today" . this ad right here from calvin klein. man versus machine finished in the bottom five. why do you think this missed the mark here? >> i think it's low concept, just shows a guy in his underwear. it's beautifully shot, i'm sure