The 10th edition of the annual Internet marketing conference RIMC is to be held in Iceland's capital, Reykjavík, taking place over 21st and 22nd March 2013. The two-day event is set to feature sessions from over 30 international marketing leaders, including representatives from Dell, Spotify, Google, and Twitter.
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And in the second of a series of posts, I asked three search experts how should site owners go about evaluating their site’s performance in mobile SEO and how to identify the most valuable keywords for mobile search…
How should site owners go about evaluating their site’s performance in mobile SEO?
Andrew Girdwood, media innovations director at LBi
Site owners should look at their analytics. What is the percentage of desktop to mobile traffic? What is the percentage of desktop to mobile traffic with brand compared to non-brand? Are popular mobile devices missing entirely from your visitors?
Traffic and understanding what is happening on-site should always be the first port of call for an SEO evaluation. The concept of “keyword positions” is fading as a greater number of result pages are localised, personalised or both.