And in the second of a series of posts, I asked three search experts how should site owners go about evaluating their site’s performance in mobile SEO and how to identify the most valuable keywords for mobile search…
How should site owners go about evaluating their site’s performance in mobile SEO?
Andrew Girdwood, media innovations director at LBi
Site owners should look at their analytics. What is the percentage of desktop to mobile traffic? What is the percentage of desktop to mobile traffic with brand compared to non-brand? Are popular mobile devices missing entirely from your visitors?
Traffic and understanding what is happening on-site should always be the first port of call for an SEO evaluation. The concept of “keyword positions” is fading as a greater number of result pages are localised, personalised or both.
February 20th 2013 13:57
The proportion of search traffic from mobile devices grew ever larger during 2012, peaking at 46% on Christmas Day for some retailers.
And Google probably isn’t alone in predicting that mobile search queries will soon surpass those made on desktop.
To give an broad overview of how mobile search differs from desktop and some of the issues that sites need to be aware of, I asked three SEO experts for their advice.
This is the first in a series of posts that will examine the intricacies of mobile search in more depth…
In a nutshell, how does mobile SEO differ from desktop SEO?
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