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4 things to beware of with Google s Performance Max automated campaigns

Google’s made it easier than ever to run PPC ads. But beware of these pitfalls.

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Auto-tagging added to Google Merchant Center free listings

Tagging adds URL parameters to your tracking URLs for better analytics and measurements.

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Google Merchant Center allows retailers to save product filters

Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.

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PPC 2021 in review: Privacy and automation force advertisers to adapt

From BMM keywords to FLoC to RSAs, PPC professionals dealt with a lot of change in 2021. Here's a summary of the most impactful developments that shaped PPC in 2021.

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Struggling to make your first sale? Here are 11 tips to help you get started

Struggling to make your first sale? Here are 11 tips to help you get started
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