How to Align Your International Roadmap with Google Updates
International SEO professionals must adjust to constant algorithm updates affecting countries in different ways. Here s how to prioritize your roadmap.
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Every day, the Google algorithm updates itself.
This actually happens more than 3,000 times a year, and some updates are obviously bigger and more impactful than others.
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“Nobody knows if a stock is going up, down, sideways, or moving in circles.”
I think the same applies to Google’s algorithms (when you’re not Google).
Rather than seeing these updates as unmanageable changes, you can view them as potential game-changers for your business in the international space.
3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales
When you need to quickly move stock, feature timely promotions, and generate last-minute sales in ecommerce, try these proven search marketing tactics.
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I’ve worked on hundreds of short-duration digital campaigns with the goal of increasing online revenue, and share some of my most effective tactics in this post.
There will always be best practice advice to build into your marketing, plus forward planning on repeat trends for ecommerce websites and industries.
However, you can shorten the distance from interest to purchase for quick wins with these three tactics.
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Google Updates Shopping Search Results With “Black owned” Label
Google is updating shopping search results with a new label to identify products sold by black-owned businesses.
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Google is beginning Black History Month with an update to shopping search results that makes it easier to find and support Black-owned businesses.
Search interest in Black-owned businesses is reaching record highs, having increasing 600% in the past 12 months.
Interest in related search terms such as “black owned restaurants,” “black owned bookstores,” and “black owned beauty supply” is increasing as well.
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Now Google is helping searchers find these businesses with a “Black-owned” label on product pages in the Shopping tab.