Google Updates Shopping Search Results With “Black owned” Label
Google is updating shopping search results with a new label to identify products sold by black-owned businesses.
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Google is beginning Black History Month with an update to shopping search results that makes it easier to find and support Black-owned businesses.
Search interest in Black-owned businesses is reaching record highs, having increasing 600% in the past 12 months.
Interest in related search terms such as “black owned restaurants,” “black owned bookstores,” and “black owned beauty supply” is increasing as well.
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Now Google is helping searchers find these businesses with a “Black-owned” label on product pages in the Shopping tab.