As hoteliers continue to battle economic challenges and build out strategies to successfully recover from the impacts of the pandemic, Google Hotel Ads is providing a way for small properties to maximise bookings and revenue.
Much has changed for hotels over the past few years, with some trends that were introduced during the pandemic seemingly here to stay. In this article, we take a look at the challenges hotels are facing today, and outline what hotels can do to differentiate themselves from the competition in 2023.