Why traders see little merry this Christmas
Monday December 21 2020
By KEVIN ROTICH
However, clothes traders have been a depressed lot this festive season.
Customers are staying away from their stalls and instead of counting profits, traders are counting fast rising bills that may soon put them out of business.
Their woes have everything to do with reduced customers’ purchasing powers.
December is here with us. Traditionally, it marks the start of the festive season when families and friends spend thousands of shillings on Christmas and New-Year holidays merry-making.
This is usually characterised by up-country travels, feasts, as well as holidays and clothes purchases.
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December 18, 2020
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2020 has been a year like no other for the OOH sector. A series of lockdowns, phases and levels that altered audience movement and behaviours presented a challenging year for OOH, and society as a whole.
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Throughout the pandemic, OOH has been an effective mechanism to communicate with audiences â whether transmitting public health and safety advice, messages of togetherness and support, or serving advertising to audiences in key environments and at a local level.
It’s certainly been a year like no other and, although there is light at the end of the tunnel, with the rollout of vaccines gaining momentum, there is still some way to go before forecasts about an economic rebound can be made with any certainty.
As such, the alphabet soup of possible recoveries is notably absent from most 2021 outlooks published so far. Instead, themes include the OECD’s “Turning Hope into Reality” December 2020 Economic Outlook and UBS’s “A Year of Renewal”, with annual predictions of growth rates of between 4% and 5% for the global economy, but a wide range of likely performance anticipated across emerging and developed economies.
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