Now Near Next â The Latest View from OOH
December 18, 2020
H-OOH, H-OOH, H-OOH!
2020 has been a year like no other for the OOH sector. A series of lockdowns, phases and levels that altered audience movement and behaviours presented a challenging year for OOH, and society as a whole.
At PML Group we rose to this challenge. Combining our expertise with bespoke insight and third-party research, that we have continually shared via this Now Near Next series, we were able to deliver the best return on investment for advertisers at every turn.
Throughout the pandemic, OOH has been an effective mechanism to communicate with audiences â whether transmitting public health and safety advice, messages of togetherness and support, or serving advertising to audiences in key environments and at a local level.