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Today, GODIVA, the leader in premium chocolate, announced an upcoming, exciting sampling activation in New York City to celebrate its 95th anniversary. GODIVA will appeal to the sweet tooth of its consumers by giving away delicious premium chocolate samples throughout the month of June. The sampling program aims to raise awareness of GODIVA's national availability in food, drug, grocery and mass retailers while also paying homage to its history.
Heidi Van Roon, President, SPARK Group of Companies.
SPARK Group of Companies has introduced a new multi-faceted sales and promotions solution for airport retail, entitled the Brand Partner Program.
The solution has been designed to substantially support global brands and travel retailers in achieving the best possible sales outcomes as we emerge from the coronavirus (Covid-19) pandemic.
Recruited and employed by SPARK, brand partners are trained and supported to provide airport shoppers with a highly engaging, personalised and more sophisticated airport retail experience.
The program has been devised to enhance the role of the traditional airport retail sales assistant or brand ambassador to that of a dedicated airport store brand manager. Complete with real-time sales reporting via a designed-for-purpose app, the one-year extendable program aims to transform the effectiveness and ROI of the shopfloor sales function.
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The announcement came in response to reduced demand for in-person shopping during the pandemic. The company says that the locations will all be closed by the end of March, so expect some sales in the meantime. Godiva Chocolates will still be available at other retailers as well as sold online. You can see their full catalog at Godiva.com.
According to an article by Business Insider the CEO of Godiva Chocolates said, Of course, this decision was difficult because of the care we have for our dedicated and hard-working chocolatiers who will be impacted. We have always been focused on what our consumers need and how they want to experience our brand, which is why we have made this decision.