Heidi Van Roon, President, SPARK Group of Companies.
SPARK Group of Companies has introduced a new multi-faceted sales and promotions solution for airport retail, entitled the Brand Partner Program.
The solution has been designed to substantially support global brands and travel retailers in achieving the best possible sales outcomes as we emerge from the coronavirus (Covid-19) pandemic.
Recruited and employed by SPARK, brand partners are trained and supported to provide airport shoppers with a highly engaging, personalised and more sophisticated airport retail experience.
The program has been devised to enhance the role of the traditional airport retail sales assistant or brand ambassador to that of a dedicated airport store brand manager. Complete with real-time sales reporting via a designed-for-purpose app, the one-year extendable program aims to transform the effectiveness and ROI of the shopfloor sales function.