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Lara Smrtnik | Head of Marketing at

Founders Lucy and Kurt struggled to find clothing to fit over their son’s cloth-nappied bum and that’s how Frugi, an organic kidswear company, was born in 2004. In an interview with Shilpi Panjabi, Lara Smrtnik, Head of Marketing at Frugi, discusses the brand’s success story, its recent acquisitions and partnerships, and the new ways the company is employing to engage customers in current times.

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