It follows appointment of “big four” auditing firm PwC as administrators to the Cut4Cloth Limited business earlier today (30 November). Drapers understand
McDonald was at Victoria’s Secret from 2013 to 2017. Since then she has held a variety of executive and non-executive roles, including executive chairman
Founders Lucy and Kurt struggled to find clothing to fit over their son’s cloth-nappied bum and that’s how Frugi, an organic kidswear company, was born in 2004. In an interview with Shilpi Panjabi, Lara Smrtnik, Head of Marketing at Frugi, discusses the brand’s success story, its recent acquisitions and partnerships, and the new ways the company is employing to engage customers in current times.