Domino s Pizza in India, operated by Jubilant FoodWorks (JFL), is intensifying its efforts to address growing competition from gourmet pizzerias and regional pizza players. To counter the competition, Domino s is introducing new premium cheese varieties, toppings, and sauces for its gourmet range. The company is also increasing sampling of gourmet pizzas in its top-10 markets.
Domino s Pizza: "A large, fragmented category offers significant growth opportunity," Russell said in a presentation during the company s Global Investor Day on Thursday. Acknowledging the rise of regional rivals across all its markets worldwide, Domino s noted in its presentation, "We will get more customers through a value strategy." In India as well as globally, Domino s has been introducing more value meals and increasing consumer promotions as strategies to fend off emerging regional pizza brands.
"A large, fragmented category offers significant growth opportunity," Russell said in a presentation during the company s Global Investor Day on Thursday. Acknowledging the rise of regional rivals across all its markets worldwide, Domino s noted in its presentation, "We will get more customers through a value strategy." In India as well as globally, Domino s has been introducing more value meals and increasing consumer promotions as strategies to fend off emerging regional pizza brands.
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