Civil rights groups call on EU privacy regulators to investigate RTB in online ads telecompaper.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from telecompaper.com Daily Mail and Mail on Sunday newspapers.
The complaints argue that behavioural ads are both harmful and unlawful.
Earlier complaints over the same Real-Time Bidding (RTB) programmatic advertising issue were filed across the EU in 2018 and 2019 but have yet to result in any substantive regulatory action.
Ireland did open a probe into Google’s ad exchange last year, while Belgium’s DPA has been progressing an investigation into a flagship industry tool that’s used for gathering consents to ad targeting making a preliminary finding of non-compliance in October. But litigation to reach a final verdict on the IAB Europe’s “Transparency and Consent” (TCF) framework won’t take place until next year.