Statewatch | EU: To protect fundamental rights, a ban on biometric mass surveillance is needed
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Publicité en ligne : L industrie de l adtech, Google en tête, accusée de violer le RGPD
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The complaints argue that behavioural ads are both harmful and unlawful.
Earlier complaints over the same Real-Time Bidding (RTB) programmatic advertising issue were filed across the EU in 2018 and 2019 but have yet to result in any substantive regulatory action.
Ireland did open a probe into Google’s ad exchange last year, while Belgium’s DPA has been progressing an investigation into a flagship industry tool that’s used for gathering consents to ad targeting making a preliminary finding of non-compliance in October. But litigation to reach a final verdict on the IAB Europe’s “Transparency and Consent” (TCF) framework won’t take place until next year.