Les Roches hosted the 5th edition of the Spark Innovation Hackathon in which 30 undergraduate (BBA in Global Hospitality Management) and postgraduate students from the Marbella campus participated. Les Roches, ranked among the world s top four hospitality management schools worldwide, organized the training in collaboration with Spark partner, WE TANGIBLE, a company specializing in Innovation, Product Development, Entrepreneurship, and the Startup ecosystem.
Les Roches and Haut-Lac School launch the first International Baccalaureate Career-Related Programme (IBCP) in hospitality. Specializing in this field was previously only possible after high school, through a university degree. However, for the first time, the partnership between Haut-Lac School, one of the most prestigious bilingual schools internationally, and Les Roches, one of the top four academic institutions worldwide specializing in hotel management, enables young people aged 16 to 18 to complete an international immersive experience in the world of hospitality management in their last two years of high school.
Innovation and customer engagement emerged as the key takeaways from the Hospitality Sales & Marketing Association International (HSMAI) Middle East that concluded its 6th Annual ROC Commercial Strategy Conference, in Dubai recently.