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February 16 2021, 9:23 am | BY Ricki Green | 4 Comments
Telstra and The Australian Ballet have launched their latest social media campaign with six micro-ballets created by R/GA, crafted, choreographed and performed specifically for the mobile screen. The spots showcase the talents of the 2020 Telstra Ballet Dancer Awards nominees and calls the public to vote for their favourite to win the People’s Choice Award.
Many Australian Ballet dancers, along with millions of people in Melbourne, were confined to their homes last year. Pushing the confines of space and taking the limits off ballet, each dancer was given a 4×2 metre dancefloor on which they could practice. This restriction became the insight upon which the creative concept was developed: a tiny stage for a tiny screen.