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›Authenticity inspires consumers today people want to know if brands live up to their principles: Professor Glenn Carroll of the Stanford Graduate School of Business Authenticity inspires consumers today people want to know if brands live up to their principles: Professor Glenn Carroll of the Stanford Graduate School of Business SECTIONS Authenticity inspires consumers today people want to know if brands live up to their principles: Professor Glenn Carroll of the Stanford Graduate School of BusinessBy Share Synopsis In tumultuous times, there are always opportunities for taking advantage of your situation in the market. Companies producing essential goods, like bottled water, could have profiteered in the early months of the pandemic. But many didn’t do so and sacrificed large revenue opportunities by serving their consumers conscientiously. That has stamped them with authenticity.

Stanford universityUnited statesSan franciscoGlennr carrollGlenn carrollSrijana mitra dasProfessor glennBody shopStanford graduate school of businessEt evokeஸ்டான்போர்ட் பல்கலைக்கழகம்ஒன்றுபட்டது மாநிலங்களில்சான் பிரான்சிஸ்கோக்ளென் கரோல்ப்ரொஃபெஸர் க்ளென்உடல் கடை