Authenticity inspires consumers today — people want to know if brands live up to their principles: Professor Glenn Carroll of the Stanford Graduate School of Business

›Authenticity inspires consumers today — people want to know if brands live up to their principles: Professor Glenn Carroll of the Stanford Graduate School of Business
Authenticity inspires consumers today — people want to know if brands live up to their principles: Professor Glenn Carroll of the Stanford Graduate School of Business
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Authenticity inspires consumers today — people want to know if brands live up to their principles: Professor Glenn Carroll of the Stanford Graduate School of BusinessBy
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Synopsis
In tumultuous times, there are always opportunities for taking advantage of your situation in the market. Companies producing essential goods, like bottled water, could have profiteered in the early months of the pandemic. But many didn’t do so and sacrificed large revenue opportunities by serving their consumers conscientiously. That has stamped them with authenticity.

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