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For Personalised Marketing, Marketers Have To Think Beyond Sending Notifications: CM com s Gleb Grozovskii

In an interaction with Inc42, CM.com's Gleb Grozovskii discusses the importance of personalised marketing and conversational commerce.

Gleb grozovskiiA research andService cloudFacebook messengerResearch and marketsClick to whatsapp adsMobile marketing cloudMobile service cloud

How New-Age Brands Leverage Conversational Commerce On WhatsApp To Build Loyalty, Drive Growth

Ecommerce brands are increasingly integrating conversational commerce to ensure seamless shopping journeys.

Andhra pradeshNikhilesh yerraguntlaGleb grozovskiiSun pharmaAutomated campaign on whatsapp businessWhatsapp businessPowered conversational commerce drivesFacebook messengerCampaign on whatsapp businessSai nikhilesh yerraguntlaGoogle business messagesThe challenges are

How Brands Are Building Personalised Marketing To Thrive In A $300 Bn D2C Market

Conversational commerce helps re-engineer traditional approaches and enhances personalised marketing in a digital-first age for customers.

United statesGleb grozovskiiService cloudMckinsey companyBoston consulting groupModern marketing in indiaMobile marketing cloudMobile service cloudFacebook messengerMeta owned whatsappPersonalised marketingChennai based vummidi bangaru jewellersBrands needCustomer blackDeloitte insights

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