Alcohol contributes to the flavor, body and mouthfeel in traditional alcoholic beverages – so what happens when you take that away? In a category that has been plagued by perceptions of flavor inferiority, we explore how alcohol-free brands are innovating to create a satisfactory flavor experience.
Non-alcoholic beverage brand HOP WTR is leaning on functional ingredients like ashwagandha and L-Theanine to provide consumers with added mood management benefits, as the brand looks to sustain interest and repeat purchase following a spike in sales from Dry January, co-founder and CEO Jordan Bass told FoodNavigator-USA in a video interview at Natural Products Expo West.
With the new year often come new resolutions to focus on living healthy. If you feel like you celebrated the holidays maybe a little too much this year and are taking a break from alcohol, you re in luck. Suburban restaurants and bars are paying attention by offering creative nonalcoholic libations for Dry January.