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iD Fresh Food live streams the making of its idly & dosa batter

This ‘TransparenSee’ campaign will run from 10 am to 5 pm till 3 April 2022.

iD Fresh Food looks to build trust with five-day live streaming of its Bengaluru facility | Marketing

On this World Idly Day, iD Fresh Food launches a unique trust-based campaign

On this World Idly Day, iD Fresh Food launches a unique trust-based campaign
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iD Fresh Food launches unique trust-based campaign

The idli dosa batter goes popular as eating out becomes rare in the pandemic

The idli dosa batter goes popular as eating out becomes rare in the pandemic Updated: Updated: April 27, 2021 19:38 IST The pandemic has spurred consumer demand for the idli and dosa batter that ranks high on convenience and hygiene Share Article AAA The pandemic has spurred consumer demand for the idli and dosa batter that ranks high on convenience and hygiene How many idlis can you make with one lakh kilograms of batter? At the world’s largest idli and dosa batter preparation and packaging plant they are busy to do the math, given the soaring demand. For the record it is approximately 20 lakh idlis. Built by Bengaluru-based iD Fresh Food, the fully automated Giant Home Kitchen was inaugurated on World Idli Day, March 31, in Anekal, Karnataka. With more people staying at home, as a result of the global pandemic, idli and dosa batter is in high demand, leading to a surge in new start ups, as existing companies bolster their capabilities.

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