The RAB announces that Procter & Gamble has been selected to receive the 2023 Radio Mercury Awards “Radio Marketer of the Year” honor “in recognition of the company’s longstanding and strategic partnership with the radio industry to reach and engage consumers when they are most receptive and ready to act.” The RAB goes on to…
Dentsu hires Mark Prince to reorient media buying toward diverse-owned titles
Dentsu International has taken a significant step toward addressing inequities within media buying with the appointment of Mark Prince to introduce opportunities for clients to increase spend with Black and minority-owned companies.
The new emphasis forms part of a commitment by the firm to deliver ‘Economic Empowerment’ by leveling the media buying playing field.
What is meant by Economic Empowerment?
Prince will head up a new team to support minority-owned media companies by helping to create new client benchmarks to reach diverse media audiences.
To achieve this a registry of all minority-owned partners will be created, while media owners will be offered consultancy services and feedback. Prince’s team will also drive fresh content creation and broaden definitions to incorporate all diverse targeted media networks.