Seven launches shoppable ad experience 7ACT
April 20, 2021 11:01
Seven West Media (SWM) has announced a partnership with Kerv Interactive, to deliver a shoppable ad experience, 7ACT.
The product will enable advertisers to have even greater access to consumers, inserting QR codes into video assets, enabling brands and content to showcase products and other relevant information in programs and ads.
7ACT is launching with a programmatic-first partnership with Matterkind and Initiative, to develop a new campaign for Officeworks.
Nicole Bence, digital sales director at SWM
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Officeworks will use 7ACT as part of its new “Mind Grown” campaign, in a partnership that sets the standard for future on-screen ad experiences. The campaign looks to provide children with new avenues to grow and learn through a range of learning experiences.
Seven lights torch with 100 Days until Olympics
With just 100 days from the
Olympics in Tokyo, Seven West Media has announced coverage across 2 x HD Channels, and 43 streaming channels -available in multiple languages.
Tokyo 2020, delayed by one year due to the pandemic, comes with just a 1 hour time difference to AEST meaning events will be seen from
Sunrise to evening.
Johnna Griggs & Luke Darcy anchor Mornings coverage with Hamish McLachlan & Abbey Gelmi in primetime (expected to be from Melbourne studio). Mel McLaughlin, Mark Beretta, Jason Richardson and Nathan Templeton will be in Tokyo. Late nights will be
Tokyo Shinya co-hosted by Andy Maher & Lisa Sthalekar.
Seven touts Olympics coverage to be ‘Australia’s biggest advertising event’, full of ‘Super Bowl moments’
Seven announced the details of its Olympics broadcast at a virtual event on Wednesday, after which Mumbrella s Zanda Wilson caught up with chief revenue officer and director of Olympics Kurt Burnette, chief digital officer Gereurd Roberts and head of sport Lewis Martin, to dive deeper into the proposition for advertisers.
April 14, 2021 4:09
After being forced to postpone its coverage of the Tokyo Olympics for a year, Seven has now detailed how its broadcast will play out in a few short months, announcing dozens of dedicated channels to cover every angle of the event.
January 13th, 2021 By David Knox 9 commentsFiled under: News,
7plus has finished 2020 calendar year with a 41.9% share of Broadcast Video on Demand viewership, amongst commercial FTA broadcasters.
9Now was second with a 41.1% commercial share and 10play was third with just 17%.
7plus also led in on-demand viewership with a 42.5% commercial share, ahead of 9Now (39.4%) and 10play (18.1%). It also led in key advertiser demographics across the year, including 25 to 54s, taking a 41.8% share in that age group, and increased its total viewership by an impressive 112%.
Seven West Media Chief Digital Officer, Gereurd Roberts, said, “The extraordinary growth of 7plus in 2020 is a testament to our successful content strategy. Across the year, audiences were drawn to 7plus by both our prime time content and our library of exclusive and classic content.