January 13th, 2021 By David Knox 9 commentsFiled under: News,
7plus has finished 2020 calendar year with a 41.9% share of Broadcast Video on Demand viewership, amongst commercial FTA broadcasters.
9Now was second with a 41.1% commercial share and 10play was third with just 17%.
7plus also led in on-demand viewership with a 42.5% commercial share, ahead of 9Now (39.4%) and 10play (18.1%). It also led in key advertiser demographics across the year, including 25 to 54s, taking a 41.8% share in that age group, and increased its total viewership by an impressive 112%.
Seven West Media Chief Digital Officer, Gereurd Roberts, said, “The extraordinary growth of 7plus in 2020 is a testament to our successful content strategy. Across the year, audiences were drawn to 7plus by both our prime time content and our library of exclusive and classic content.