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Publishers Caught in the Crosshairs of Vendor MFA Tools

ZoomInfo Is Making B-to-B Ad Buying Easier Through Trade Desk Integration

PM360 Announces Winners of The Seventh Annual ELITE Awards

NEW YORK, May 14, 2021 /PRNewswire/ PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, today announced the winners of

Xandr Partners with Lasso to Power Omni-Channel Marketing Solutions for Pharma and Healthcare

Search jobs Xandr Partners with Lasso to Power Omni-Channel Marketing Solutions for Pharma and Healthcare As pandemic continues to upend traditional healthcare touchpoints, new technology platform optimizes reach and measurement of both established and previously untapped digital channels NEW YORK (BUSINESS WIRE) Lasso, the first and only omni-channel platform for healthcare marketing and analytics, and Xandr today announced a strategic partnership to simplify the way marketers plan, activate, and measure their Healthcare Provider (HCP) and Direct-to-Consumer (DTC) campaigns. The COVID-19 pandemic has dramatically disrupted sales rep, physician, and patient touchpoints, causing the entire healthcare industry to quickly adopt online tools, resources and communication. To adapt to this new environment, healthcare and pharmaceutical marketers have had to increase their digital advertising budgets significantly, with spend growing over 14% in 2020 and expect