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Publishers Caught in the Crosshairs of Vendor MFA Tools

Publishers Caught in the Crosshairs of Vendor MFA Tools
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

George tarnopolskyJustin wohlMeghan mcguirkScott pierceHavas media groupBrand safety instituteAssociation of national advertiserIntegral ad scienceLarge brands are still advertisingMade for advertising websites after industryNational advertiserHavas mediaGood apple

ZoomInfo Is Making B-to-B Ad Buying Easier Through Trade Desk Integration

ZoomInfo Is Making B-to-B Ad Buying Easier Through Trade Desk Integration
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

George tarnopolskyRob haileZoominfo marketingTrade deskBryan lawBuyers struggleFind quality videoGood appleIvana milicevicMailchimp owner intuit launches media network

PM360 Announces Winners of The Seventh Annual ELITE Awards

NEW YORK, May 14, 2021 /PRNewswire/ PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, today announced the winners of

New yorkUnited statesTrevor hadickJamie dowdW clint burrusSnehals katareLeah christoffersenBryan omalleyKent thoelkeJake knorrFresenius kabiDavid linetskyNadia khatriKevinr haasVincenta benenatiNoah lowenthal

Xandr Partners with Lasso to Power Omni-Channel Marketing Solutions for Pharma and Healthcare

Search jobs Xandr Partners with Lasso to Power Omni-Channel Marketing Solutions for Pharma and Healthcare As pandemic continues to upend traditional healthcare touchpoints, new technology platform optimizes reach and measurement of both established and previously untapped digital channels NEW YORK (BUSINESS WIRE) Lasso, the first and only omni-channel platform for healthcare marketing and analytics, and Xandr today announced a strategic partnership to simplify the way marketers plan, activate, and measure their Healthcare Provider (HCP) and Direct-to-Consumer (DTC) campaigns. The COVID-19 pandemic has dramatically disrupted sales rep, physician, and patient touchpoints, causing the entire healthcare industry to quickly adopt online tools, resources and communication. To adapt to this new environment, healthcare and pharmaceutical marketers have had to increase their digital advertising budgets significantly, with spend growing over 14% in 2020 and expect

New yorkUnited statesAllison sanbongiTighe blazierGeorge tarnopolskyMike dinorscioMedia groupMarketing corpHealth care providerChief revenue officerXandr investStrategic accountsXandr monetizeபுதியது யார்க்ஒன்றுபட்டது மாநிலங்களில்அல்லிசன் சன்பொங்கி