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Xandr Partners with Lasso to Power Omni-Channel Marketing Solutions for Pharma and Healthcare
As pandemic continues to upend traditional healthcare touchpoints, new technology platform optimizes reach and measurement of both established and previously untapped digital channels
NEW YORK--(BUSINESS WIRE)--Lasso, the first and only omni-channel platform for healthcare marketing and analytics, and Xandr today announced a strategic partnership to simplify the way marketers plan, activate, and measure their Healthcare Provider (HCP) and Direct-to-Consumer (DTC) campaigns.
The COVID-19 pandemic has dramatically disrupted sales rep, physician, and patient touchpoints, causing the entire healthcare industry to quickly adopt online tools, resources and communication. To adapt to this new environment, healthcare and pharmaceutical marketers have had to increase their digital advertising budgets significantly, with spend growing over 14% in 2020 and expected to surpass $11 billion in 2021.
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New York , United States , Allison Sanbongi , Tighe Blazier , George Tarnopolsky , Mike Dinorscio , Media Group , Marketing Corp , Health Care Provider , Chief Revenue Officer , Xandr Invest , Strategic Accounts , Xandr Monetize , புதியது யார்க் , ஒன்றுபட்டது மாநிலங்களில் , அல்லிசன் சன்பொங்கி , மீடியா குழு , சந்தைப்படுத்தல் கார்ப் , ஆரோக்கியம் பராமரிப்பு வழங்குநர் , தலைமை வருவாய் அதிகாரி , மூலோபாய கணக்குகள் ,
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