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Mamaearth parent Honasa targets Gen Z users with cosmetic brand Staze, ET Retail

Honasa Consumer diversifies into colour cosmetics with Staze, targeting young consumers with affordable products. The company s strategic expansion aims to capture a share of the growing beauty market by introducing new brands and categories.

Staze: Mamaearth parent Honasa targets Gen Z users with cosmetic brand Staze

Honasa Consumer diversifies into colour cosmetics with Staze, targeting young consumers with affordable products. The company s strategic expansion aims to capture a share of the growing beauty market by introducing new brands and categories.

K-culture delivers opportunities for brands

In sync with the rise of Korean pop culture is the international growth of Korean tech, entertainment and automotive brands. The whole world is paying attention to their rise.

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