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Southwest Airlines And GSD&M On Their 42-year Partnership: It s A Lot Like A Marriage

Welcome back to Convene. Challenge. Change., an editorial partnership between The Drum and the 4A's where we explore the foundations of successful partnerships between brands and agencies. In this installment, we take a look at the history between Southwest Airlines and GSD&M, and the secret sauce behind that partnership's longevity.

United statesMarla kaplowitzMedia agency briefingSouthwest airlinesBoth southwestConvene challenge changeDa sSouthwest airlinesSd amp mGency cultureRand purpose

Why Newly Merged VML Could Be Greater Than The Sum Of Its Parts

What’s in a name? The Drum’s founder considers the aftershocks of WPP dropping its most iconic brands, Young & Rubicam and J Walter Thompson.

United statesYoung rubicamJ walter thompsonWunderman thompsonWalter thompsonTaylor swiftMedia agency briefingAgency ceosKansas cityYellow brickWunderman thompsonVmly amp rGency cultureAgency leadershipGency models

VML? Why? And Are You Serious?

What’s in a name? The Drum’s founder considers the aftershocks of WPP dropping its most iconic brands, Young & Rubicam and J Walter Thompson.

United statesWalter thompsonWunderman thompsonTaylor swiftWundermn thompsonYoung rubicamJ walter thompsonAgency ceosMedia agency briefingYellow brickWunderman thompsonVmly amp rGency cultureAgency leadershipGency models

Tributes Pour In After Gerry Rubin, Co-founder Of RPA, Passes Away Aged 83

In their remarks, Rubin’s friends and colleagues recall his ‘larger-than-life’ character and the ‘profound impact’ he had on their careers.

Los angelesUnited statesPeter imwalleMike omalleyLarry postaerYama rahyarBrett benderGerry rubinAmerican advertising federation hallImaginary friend societyPediatric brain tumor foundationLos angeles advertising agencies associationStates advertising agencies associationCountry music associationAmerican advertising federation hall of famerNeedham harper worldwide

AI Boom, Social Commerce Surge, Funnel Collapse: Agency Leaders Share Top 2024 Predictions

With Q4 closing in, agency leaders are already eyeing 2024. Here are the trends they say will define the coming year.

United statesMarci millerDavid angeloDani marianoJason harrisTaylor swiftDavid lubarsDan gardnerKerry mckibbinAmy lanziMedia agency briefingOreo super bowlDavid goliathNorth americaGency modelsGency culture

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