Continuing our series demystifying the industry’s myriad roles, Layne Harris tells us how he spends his time as Via’s head of innovation, from running experiments to building robots.
Recent research has been damning about managers’ skills, training, and ethics. What can the marketing industry do to fix things? We asked leading ad execs from The Drum Network.
Continuing our series demystifying the industry’s myriad roles, we catch up with Anzac Tasker of Ogilvy’s Auckland-based agency Designworks, who, as well as being its group creative director, is its Māori language specialist working to ‘indigenize’ advertising.
There’s been much talk in recent years about ‘employer brands’. But should we really think of them as separate from external, public-facing brands? Landor & Fitch’s Carol-Ann White and Jane Bloomfield think not.