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Super Bowl commercials feature celebs such as John Travolta and Serena Williams Here s how they contribute to an ad s success

Super Bowl commercials feature celebs such as John Travolta and Serena Williams. Here s how they contribute to an ad s success Morgan Hines, USA TODAY © Danielle Parhizkaran, Danielle Parhizkaran-USA TODAY S The balls in her court. Serena Williams turns 40 on Sept. 26. It s not uncommon or unexpected to see well-known celebrities in advertisements – especially in Super Bowl commercials.  Popular Searches Brands include actors and actresses, professional athletes and comedians in their Super Bowl ads – hoping to harness celebrity influence behind their products during one of the most widely viewed and highly anticipated television events of the year. This year s Big Game spots have a price tag of nearly $5.6 million for 30 seconds of airtime. And brands are looking to make an impression on the national audience well before people start making trips to the refrigerator during breaks in the action.

Watch Super Bowl 2021 commercials: Michael B Jordan, Cardi B, Will Ferrell and more

Watch Super Bowl 2021 commercials: Michael B. Jordan, Springsteen, Travolta and more Updated Feb 07, 2021; Posted Feb 05, 2021 Marshawn Lynch (Frito-Lay), John Travolta (Scotts and Miracle-Gro), Mila Kunis, Ashton Kutcher, Shaggy (Cheetos), Cedric the Entertainer and Post Malone (Bud Light) star in various Super Bowl commercials this year.Frito-Lay; Scotts and Miracle-Gro; Cheetos; Bud Light Facebook Share Much has changed since the onset of the COVID-19 pandemic, and Super Bowl 2021, aka Super Bowl 55, is no exception. Masks and limited seating will be just some of the ways the football tradition will look different this year. But as the Feb. 7 showdown between the Tampa Bay Buccaneers and Kansas City Chiefs looms in Florida, brands have been ramping up efforts for the #AdBowl by showing off their coming contributions to the 2021 commercial blitz.

9 of the best Super Bowl ads in 2021: from John Travolta dancing to Matthew McConaughey eating crisps

SHARE In the same way Christmas adverts create plenty of buzz each year in the UK, making the best Super Bowl commercial has become a bona fide sport in the US. Read More The annual championship game of the National Football League, which takes place this Sunday, is the most-watched television event of the year in the States, and so gives brands the chance to reach a vast audience – as long as they can afford the $5.5 million for a 30-second spot, that is. While some notable brands, namely Budweiser and Coca-Cola, have decided to sit out this year, other first-time advertisers have joined in, particularly those brands that became even more relevant during the coronavirus pandemic and an era of social-distancing.

John Travolta recreates Grease dance with daughter for Super Bowl ad

Super Bowl commercials 2021: John Travolta, celebs make a difference

USA TODAY It s not uncommon or unexpected to see well-known celebrities in advertisements – especially in Super Bowl commercials.  Brands include actors and actresses, professional athletes and comedians in their Super Bowl ads – hoping to harness celebrity influence behind their products during one of the most widely viewed and highly anticipated television events of the year. This year s Big Game spots have a price tag of nearly $5.6 million for 30 seconds of airtime. And brands are looking to make an impression on the national audience well before people start making trips to the refrigerator during breaks in the action. And the array of well-known celebrities that will grace television screens across the nation Sunday night is lengthy – even lengthier than usual, according to Charles Taylor, professor of marketing at Villanova School of Business. 

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