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In the same way Christmas adverts create plenty of buzz each year in the UK, making the best Super Bowl commercial has become a bona fide sport in the US.
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The annual championship game of the National Football League, which takes place this Sunday,
is the most-watched television event of the year in the States, and so gives brands the chance to reach a vast audience – as long as they can afford the $5.5 million for a 30-second spot, that is.
While some notable brands, namely Budweiser and Coca-Cola, have decided to sit out this year, other first-time advertisers have joined in, particularly those brands that became even more relevant during the coronavirus pandemic and an era of social-distancing.
| Credit: Scott s Miracle-Gro
In statements obtained by PEOPLE, both Travolta and Ella spoke about their enthusiasm for the ad. Super Bowl for me is a major yearly celebration. When Scotts Miracle-Gro asked me to do an ad for the Super Bowl with my daughter I was thrilled, especially since we were asked to dance together. We had a blast honoring the backyard along with all of these wonderful people, in our Sunday Best for Super Bowl Sunday, Travolta said. Each year I always look forward to watching the Super Bowl and all of the great commercials. When Scotts Miracle-Gro offered my dad and I this opportunity, I was overjoyed to share this amazing experience not to mention dance together!! We are so excited to pay homage to the backyard along with all of these incredible people and are feeling good spending time outside on this Super Bowl Sunday, Ella added.
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