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YouTube star MrBeast launched a virtual restaurant brand, MrBeast Burger, in December.
The team has sold over 1 million sandwiches and is now looking to expand to 1,000 locations by the end of Q2.
Insider spoke to MrBeast s launch partner, Virtual Dining Concepts, to learn more about the business of influencer ghost kitchens.
When YouTube star Jimmy Donaldson (MrBeast) posted a video about opening a burger joint in December, it seemed like just another stunt to drive video views.
The 22-year-old creator, known for spending lavishly on subscriber challenges and cash giveaways, created a pop-up MrBeast Burger restaurant. He filmed himself handing out free food, piles of cash, iPads, and a car.
A fully decked-out Gay Burger (photo: @huntermoreno)
To bring Gay Burger to life, Daniel, Ameri, and team hooked up with Silicon Valley-based startup
house.ai, which bills itself as “a collective of 20+ seasoned founders and unicorn operators launching industry disrupting companies.” Together, they launched Gay Burger as a virtual brand “virtual” meaning it doesn’t have any dedicated brick-and-mortar locations of its own, but its menu can be adopted and served by any established kitchen in Los Angeles, San Francisco, and New York City.
That menu includes cheekily named items like
Love Me Daddy (a “studly beef daddy patty” topped with American cheese, pickles, white onion, lettuce, and special house sauce “gayoli”),
Gay Burger restaurant chain goes viral, raises funds for LGBTQ homeless youth Wed. February 10, 2021 10:15 AM by Kevin Wayne photo credit // @ elijahdaniel Delivery-only, fast-food brand available in Los Angeles, New York City and San Francisco What started out as a joke by YouTube influencer and prankster Elijah Daniel has since gone viral and is now a real thing - raising funds for LGBTQ homeless youth in Los Angeles.
“Gay Burger came along as a joke inspired by MrBeast Burger as a creative new way to raise money and help out small restaurants,” Daniel told
Tubefilter. “It was originally a joke where I just yelled, ‘I WANT A GAY BURGER CHAIN’ out of nowhere.”
The menu features items like the “Love Me Daddy” burger, a “studly beef daddy patty” with cheese, pickles, onion, lettuce, and special “gayoli” sauce, and the No More Milk Daddy burger, a “vegan daddy patty” with sliced tomato, onion, pickles and lettuce. The chicken burger is titled “I Like Chicks”.
Sides include “Gay Fries” and “Extremely Gay Fries”, which are topped with caramelised onions, cheese, and bacon.
Gay Burger is a “virtual restaurant”, meaning its food is available only by delivery via DoorDash, Postmates and GrubHub, and is produced in the kitchens of other restaurants.
two SIMPLE requests, 1 can you put gay burger on the front page. and two, can you make it say “PReParing your order” instead ??? @Postmates