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PR Awards 2021: MSL India bags Entrant of the Year; Mondelez is Brand of the Year | Awards

MSL India wins Grand Prix for Dove’s ‘Stop the Beauty Test’; Value360 Communications (three), Genesis BCW (two), Kaizzen (two), Mondelez (two), On Purpose (two), Adfactors PR, Avian WE, BMW Group, Chase India, Consocia Advisory, Edelman, L&T, and Madison PR also among Gold winners

Opinion: How micro-influencers and data-led storytelling redefined a brand manager s approach post-pandemic | Opinion

The author explains why the union of data-led storytelling and the role of micro-influencers is here to stay

The role of data-led storytelling in a post-pandemic world

The role of data-led storytelling in a post-pandemic world
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