Dive Brief:
Target is launching a plant-based line under its Good & Gather private label food and beverage brand, the retailer announced on Tuesday.
Good & Gather Plant Based will include more than 30 products across categories like meat alternatives, plant-based dips, spreads and more, with all items priced under $8. Items will hit store shelves and online shopping beginning now through the fall.
The new line will expand Good & Gather s small selection of plant-based products, and capitalize on a fast-growing segment for Target. The company said its plant-based assortment has increased fivefold over the past three years.
Dive Insight:
Target is building on the early momentum of its Good & Gather brand, which launched in 2019 and is now the company’s largest store line with more than 2,000 products. Last year, it netted more than $2 billion for the retailer.
Target is launching more than 30 new plant-based grocery products
All are part of the company s hit Good & Gather brand.
Author:
Target is launching a new line of plant-based products, including both meat and milk alternatives, as part of its growing Good & Gather grocery brand.
Good & Gather Plant Based will include more than 30 items in all, Target said in its announcement, with some currently available and others being introduced into the fall. The company says most of the items will cost less than $5.
Some of the new products include:
Frozen chick n tenders
Everything-seasoned cashew dip
Rick Gomez, executive vice president and chief food and beverage officer for Target, noted demand for plant-based offerings is incredibly high and continues to grow.
Target launches Good & Gather Plant Based private label range Target has expanded its private label offering with the launch of Good & Gather Plant Based, responding to soaring demand for plant-based products from customers, said the retailer.
While private label did not gain market share during the pandemic as some commentators had predicted it might, a few emerging categories such as functional beverages and plant-based meat alternatives bucked the trend,
“Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we re giving guests more of what they want and making it easy for them to discover the joy of food every day, said Rick Gomez, executive vice president and chief food and beverage officer at Target.