Creative 93 Add to collection
Created by BBH Singapore and directed by Law Chen, the film for Jollibee is set in the future and recounts the pandemic through the eyes of a grandfather
In the future when we look back on today, how would we describe the pandemic? What version of history would we tell?
This is the theme of the Filipino multinational chain Jollibee’s first global brand campaign developed by BBH Singapore, which reinterprets the brand’s tagline of Joy of Family in the context of the current pandemic.
When the pandemic broke out, everyone was unprepared and had to face an uncomfortable reality – that life as we knew it changed overnight. It was painful, scary and upended lives around the world. Yet it is in our darkest hours when we see what’s most dear to us - our families. From physically spending every waking hour together in lockdown to long video calls across continents, our family was what got us through. This was the year of the pandemic, but it was a
Behind the Work 150 Add to collection
Creatives from BBH Singapore share the ideas that sparked the campaign for Filipino food chain Jollibee and how they brought their vision to life
Much has been said about preserving memories of the pandemic to tell the next generation who were unable to experience the sheer indescribable moments that 2020 brought us – and that 2021 is still doing. It was this that propelled BBH Singapore to create a campaign for Filipino fast-food restaurant Jollibee set in New York in the year 2060.
The three-minute film hails itself as ‘a message from the future’ through the eyes of a Filipino migrant and his family. What follows is unlike the usual campaigns created for Jollibee and touches upon a more emotional and nostalgic note as we are taken through the family’s highs and lows during the pandemic. The message the film conveys is a universal one about coming together during hard times, but the small touches from the black-and-white transition t
Photo: ANDINA/JNE
15:00 | Lima, Jan. 26.
National Elections Board (JNE) Chairman Jorge Luis Salas on Tuesday affirmed that the dates set out in the electoral calendar for the 2021 general elections in Peru must be respected. The dates set out in the electoral calendar must be respected, that is the commitment that the JNE and authorities in the country have made, Salas said during the installation ceremony of the Tribunal of Honor of the Electoral Ethical Pact.
The electoral authority hoped that the autonomous work of the Tribunal of Honor would contribute to continue cementing democracy and that public opinion, as well as citizens, would recognize its efforts.