Behind the Work 150 Add to collection
Creatives from BBH Singapore share the ideas that sparked the campaign for Filipino food chain Jollibee and how they brought their vision to life
Much has been said about preserving memories of the pandemic to tell the next generation who were unable to experience the sheer indescribable moments that 2020 brought us – and that 2021 is still doing. It was this that propelled BBH Singapore to create a campaign for Filipino fast-food restaurant Jollibee set in New York in the year 2060.
The three-minute film hails itself as ‘a message from the future’ through the eyes of a Filipino migrant and his family. What follows is unlike the usual campaigns created for Jollibee and touches upon a more emotional and nostalgic note as we are taken through the family’s highs and lows during the pandemic. The message the film conveys is a universal one about coming together during hard times, but the small touches from the black-and-white transition t