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LOCO Donuts & Coffee | Penang Web and Graphic Design Agency – GurlstudioPenang Web and Graphic Design Agency
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Homelab | Penang Web and Graphic Design Agency – GurlstudioPenang Web and Graphic Design Agency
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Printing Process: Screen Printing PROJECT INFORMATION Caphe is a new coffee brand from the city of Trenggalek, East Java, Indonesia. Initiated by young people who are enthusiastic about coffee and food & beverage, the owner wants this new brand to survive and compete in the crowded coffee market in Indonesia, especially Java. Therefore, a key point is needed to differentiate the value from competitors. CHALLENGE The coffee market in Indonesia is currently very bloody, it is difficult to find a differentiator in terms of product, coffee is coffee. Therefore, the owner chooses to compete in the spice coffee market where there are not too many competitors, while competitors in the spice coffee market only take less quality types of coffee as the basic ingredients.
Packaging Substrate / Materials: Glass bottle, Ceramic Bottle
Printing Process: Flexography Cold Brew Coffee is one type of coffee drink that is less popular in Surabaya, Indonesia. Many coffee drinkers are less interested in this coffee drink. One of the reasons is a lack of communication about this drink. This is one of the biggest challenges in selling cold brew coffee in Indonesia. Given that the coffee shop itself was only popular in Indonesia in the early 2012’s.
SOLUTION One of the effective solutions to attract potential consumers to cold brew coffee is to increase the attractiveness of the design. We make designs so that first-time consumers are interested in trying to buy and enjoy cold brew coffee. This is one way to let people know the uniqueness of cold brew coffee.