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Packaging Substrate / Materials: Glass bottle, Ceramic Bottle
Printing Process: Flexography Cold Brew Coffee is one type of coffee drink that is less popular in Surabaya, Indonesia. Many coffee drinkers are less interested in this coffee drink. One of the reasons is a lack of communication about this drink. This is one of the biggest challenges in selling cold brew coffee in Indonesia. Given that the coffee shop itself was only popular in Indonesia in the early 2012’s.
SOLUTION One of the effective solutions to attract potential consumers to cold brew coffee is to increase the attractiveness of the design. We make designs so that first-time consumers are interested in trying to buy and enjoy cold brew coffee. This is one way to let people know the uniqueness of cold brew coffee.